Cleansing your face: the best how-to guide

REGISTRATION
This website is for consumers, retailers and for wholesalers. Retailers and Wholesalers must register first. Your registration will be processed by the agent in charge of your country, who may contact you for that purpose. After confirmation you have access to all information.

You will find the agent in charge of your country here.

FREIGHT CHARGES & FREE SHIPPING
Your order will be processed, shipped and invoiced by the representative in charge for your country. An overview of shipping cost for each country can be opened here.

Contact details and mail address of your representative will be mentioned in the order confirmation or can be found here. No deliveries outside the listed countries.

Cleansing your face

04 November 2025

All BEAUTY NEWS

How-to
Cleansing your face, the foundation of beautiful, healthy skin

Fine dust, make up, stress, your skin performs at a high level every single day. With the right cleansing routine you give it renewed freshness and balance. Here you will learn how to cleanse your face without overstraining the skin, for a clear, healthy glow.

Why is facial cleansing so important?

Our skin is exposed to numerous stress factors every day. Fine dust, dirt, UV radiation, perspiration and make up accumulate in the pores. If the skin is not cleansed regularly, this can lead to blemishes, a dull complexion or an unbalanced skin appearance.

Thorough yet gentle cleansing of the face not only removes build up, it also supports the skin’s natural protective function. In addition, serums, creams and other skincare products can only unfold their full effect on skin that has been properly cleansed.
This means that cleansing is not a minor step but the foundation of every professional skincare routine, both in the cosmetic institute and at home.

Facial cleansing, why skin type matters

Every skin type has its own needs. This is why your daily cleansing routine should always be tailored to your individual skin type.

Dry skin requires mild, replenishing textures such as a cleansing milk or balm.

Oily skin benefits from lightweight gels or foaming cleansers that remove excess sebum.

Sensitive skin needs soothing, fragrance free formulas with gentle surfactants.

Combination skin looks for balance and a thorough cleanse without drying out the skin.

Men should also cleanse their face correctly, since shaving and increased sebum production mean that their skin has specific needs.

The cleansing products from JANSSEN COSMETICS are designed to address these differences. They cleanse thoroughly without disturbing the skin’s natural acid mantle and create the basis for a healthy skin feeling.

Facial cleansing with oil or water based products

The type of cleanser you choose has a direct impact on the results.

Oil based cleansing efficiently dissolves make up, sun cream and excess sebum. It is ideal for dry and sensitive skin types or as the first step in an intensive cleansing routine.

Water based cleansing, usually in the form of gel, foam, milk or cleansing powder, removes dirt, sweat and water soluble residues.

If you want to cleanse the skin on your face down to the pores, it is worth combining both variants, known as double cleansing. This removes even stubborn build up without overburdening the skin.

Double cleansing, the professional technique for deep cleansing your face

Originally part of Asian skincare routines, double cleansing has now become firmly established here as well. The method consists of two steps.

The oil based cleansing step removes make up, sun protection and excess sebum.

The water based cleansing step then removes perspiration and remaining dirt particles.

The result is deeply cleansed skin. Pores appear more refined and the complexion looks visibly clearer and smoother.

Toner, cleansing milk, cleansing powder, which option is right for whom?

Cleansing milk: creamy, nourishing and ideal for dry or sensitive skin.

Toner: toning and clarifying, helps to restore the skin’s pH value.

Cleansing powder: innovative and deeply effective, suitable for combination skin or skin that tends to blemishes.

The right combination of these products delivers a thorough cleanse and an even, fresh looking complexion, almost like after a treatment in a cosmetic institute.

Step by step guide, how to cleanse your face properly

If you follow these steps regularly, you will notice a difference after just a few days. The skin appears clearer, fresher and more refined. This is how your daily routine becomes thorough yet gentle.

Remove make up: Start with a gentle make up remover, especially around the delicate eye area.

Apply your cleansing product: Depending on your skin type, lather milk, gel or cleansing powder between your hands and apply it to the face using circular movements.

Rinse with water: Lukewarm water is ideal for cleansing the skin down to the pores without causing unnecessary stress.

Use toner: This helps to rebalance the pH value and prepares the skin perfectly for subsequent care.

Follow with skincare: The skin is now ready to absorb serum, cream, eye care and, every morning, sun protection.

Tips for effective facial cleansing

Cleanse morning and evening, in the evening to remove dirt and make up, in the morning to lift away sebum and dead skin cells.

Use lukewarm water, hot water can dry out the skin.

Choose pH balanced products that help to maintain the natural protective film.

Invest in quality, high performance cleansers such as those from JANSSEN COSMETICS are effective yet gentle.

Complement your routine regularly with exfoliators and masks to regenerate and revitalise the skin.

Common mistakes when cleansing the face

Even the most well intentioned routines can include habits that are not ideal. These should be avoided.

Water that is too hot or vigorous rubbing, both can irritate the skin.

Products that contain alcohol or are highly aggressive, they damage the skin barrier.

Exfoliating too often, this can irritate the skin and weaken its protective layer.

Using wipes as the only cleansing step, they usually only remove surface build up.

Neglecting the neck and décolleté area, these areas also deserve regular cleansing and care.

Gentleness is the guiding principle when cleansing the skin. Only then will the skin barrier remain intact and the skin stay healthy in the long term.

pH value, the underrated factor behind beautiful skin

The pH value plays a key role in facial cleansing. Our skin is slightly acidic, with a pH between 4.5 and 5.5. If this value is disrupted by unsuitable products or harsh soaps, the skin can dry out and become more reactive.

JANSSEN COSMETICS formulates all cleansing products with a skin friendly pH value that protects the natural acid mantle. The result is stable, resilient skin that can absorb active ingredients more effectively.

Complementary care, exfoliator, mask and eye care

After cleansing, the skin is especially receptive. This is the ideal moment to introduce additional care steps.

A gentle exfoliator used once or twice a week removes dead skin cells and supports cell renewal.

A mask delivers intensive hydration or soothing benefits, depending on the needs of your skin.

The delicate eye area deserves a dedicated eye care product that does not irritate and helps to smooth fine lines.

To finish, apply your day or night cream and during the day always follow with sun protection.

This transforms simple facial cleansing into a complete skincare ritual with visible results.

Clean skin as the foundation of every routine

Whether in the cosmetic institute or at home, if you cleanse your face correctly you create the foundation for healthy, radiant looking skin.
The combination of gentle yet effective cleansing, individually selected products and regular intensive treatments makes the real difference.

With the high performance facial cleansers from JANSSEN COSMETICS this becomes effortless, for skin that feels noticeably pure, fresh and well cared for every day.